SAMSONOWA & Partners in collaboration with IPERF conducted a workshop on the design thinking methodology for representatives of the Shvabe holding, aiming at creating concepts for breakthrough products in the field of elderly care. The workshop program included lectures by experts from Charité, Europe’s largest medical university, presentations by startups developing technological solutions in the field of supporting the elderly (Talea, Lindera, Patientus), and communication directly with older people and caring staff.
The participants learned how to develop a sense of empathy with users, how to create out-of-the-box solutions and their prototypes for testing with users. The final result of the workshop was completed concepts of products in the field of elderly care.
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